Sony Ericsson Mobile Communications is the joint venture between Telefonaktiebolaget LM Ericsson and Sony Corporation established in October 2001. The company currently offers fifty-six phones grouped into four different types: Xperia, GreenHeart, Cyber-shot and Walkman. Offering a large variety of phone types, the company seeks to appeal to a wide and diverse customer base.
Xperia
Sony Ericsson offers seven Android smart phones as part of its Xperia line. Sony presents the feature phone of the line, the Xperia X10 as the "ultimate Android smart phone." The phone has the ability to capture high definition quality video in high definition and includes an 8.1-megapixel camera. Additional applications for the phone can be bought from the Android Market. While the Xperia Pureness offers a see-through glass screen, the Xperia X2 comes with a QWERTY keyboard and 3.2-inch touch screen. In its third financial quarter of 2010, Sony Ericsson launched its Xperia model in new markets including the United States and China. The company's marketing strategy focuses primarily on its smart phone products, which make up more than fifty percent of total sales as of December 2010.
Cyber-shot
Cyber-shot is Sony Ericsson's line of six camera phones. The C903 has a slide and shoot design, auto-focus and includes a 5-megapixel camera with face detection and GPS features as well as the ability to geo-tag, or add geographical metadata, to pictures. The 8.1-megapixel camera included in the C905 phone offers Xenon flash for night and indoor photography. Another camera phone option, the C702 can be used in any weather, as it is both dust and splash resistant.
Walkman
For music lovers, Sony Ericsson offers Walkman, its line of twelve music phones. One such phone, the W995, features a 2.6-inch screen, clear audio, and the ability to easily transfer music to and from any computer. While the W715 allows users to watch videos on YouTube with its wireless Internet connection, the W902 has enough memory for more than eight thousand songs and dedicated music keys. The thin W890i allows users to create music playlists according to their moods with its SensMe feature. The W508, on the other hand, features shake control and interchangeable colors.
GreenHeart
The GreenHeart line from Sony Ericsson features five phones with environmentally conscious designs. The phones feature a "green core" manufactured with recycled plastics, waterborne paint and an energy efficient display screen; they emit 15 percent less carbon dioxide than other phones. GreenHeart phones are not only appealing because of their environmentally friendly design, however. The Aspen, for example, is meant for business use and features the Windows Mobile 6.5 operating system and the Office Suite as well as a touch screen and full QWERTY keyboard. The Elm offers a noise shield and Facebook and Twitter access.
Tags: Sony Ericsson, 1-megapixel camera, allows users, Android smart, Ericsson offers, high definition, more than
